J. Michael Robbins

J. Michael Robbins
Michael Robbins has over 34 years experience as a professional tourism consultant, having worked throughout Canada, as well as in the US, New Zealand/Australia, Southeast Asia, Africa, the Middle East, Eastern Europe and the Caribbean. With an environmental planning educational background it has been natural for Michael to focus his professional career on planning and developing more sustainable tourism models – tourism that considers the triple bottom line: economic, social and environmental. He began his career in 1979 with a large Canadian multi-disciplinary company (Marshall Macklin Monaghan), moved to New Zealand to work for a similar type of company for 3 years and then founded his own boutique management consulting firm in 1994. Michael is a recognized expert in strategic planning and marketing, feasibility assessments for new tourism ventures, and master planning for tourism resorts and attractions. He has a particular interest in tourism as a form of economic empowerment for indigenous peoples and has worked on a wide range of assignments with First Nation, Inuit, and Maori entrepreneurs.

Through Tides Canada (www.tidescanada.org) Michael has a donor directed fund (7th Generation Fund) providing assistance to various Aboriginal tourism and environmental conservation initiatives across Canada. He was a member of the Board of Directors with Cara Operations (one of Canada’ largest hospitality companies) for eight years from 1993 – 2000 (www.cara.com). Cara Operations Limited was at the time a diversified, publicly traded Canadian company with annual system sales inclusive of franchise sales, in excess of $1.2 billion. Michael is currently Chairman of the Board of Directors with CREST a policy oriented research institution based in Washington DC and at Stanford University.