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Marketing Strategies & Plans

The firm has been involved in or responsible for a number of strategic marketing assignments for destinations and tourism attractions/facilities both domestically and internationally. Our sole focus on tourism allows us to stay on top of available secondary research sources which we often complement with our own supplementary primary research. This can include focus group sessions, on line surveys and phone surveys of travel trade to test and confirm preliminary strategic directions. When the assignment calls for extensive new primary research we team up with our research firm associates.

The following are examples of marketing work completed by the TOURISM COMPANY.

  • Visitor Experience Strategy – Market Assessment Rouge National Urban Park (with BC Hughes)
  • Ottawa Tourism Strategic Marketing Framework
    (working in association with Cameron Hawkins & Associates)
  • Grey/Bruce/Owen Sound Regional Tourism Marketing Review
  • Joint Outdoor Tourism Marketing Strategy — The Five “Golden Horseshoe” Conservation Authorities
  • North Channel Marine Tourism Council Marketing Strategy
  • Sponsorship Engineering – The Tourism Context, Canadian Baseball Hall of Fame
  • Sponsorship Engineering for the Trent-Severn Waterway and Rideau Canal, Department of Canadian Heritage
  • Haliburton Forest & Wild Life Reserve Ltd.: Review of Marketing Strategy and Tactics
  • Integrated Tourism Marketing Strategy for Saskatoon and Update, Saskatchewan
  • Review of Provincial Travel Guides for Tourism Saskatchewan
  • RCMP Heritage Centre Marketing Strategy
  • Travel Trade Development Strategy, Tourism Saskatchewan
  • Review of Visitor Services, Travel Manitoba
Newfoundland and Labrador
  • Review of Visitor Information Services, Tourism Newfoundland and Labrador
  • Cabot 500 Celebrations Master Plan and Marketing Strategy
    (working as sub-consultant to Lang & Associates)
  • Parks Canada Tourism Promotional Plan
    (working as sub-consultant to Veritas Communications)
  • New York State Canal System Marketing Strategy
  • Independent Strategic Review of the New Zealand Marketing Activities in the US Market
  • A Strategy to Attract the US Leisure Traveler to Mexico, MasterCard International, Global Marketing