Jill Vandal has over 22 years as a professional tourism consultant working with clients across Canada and internationally including Scotland, Bolivia and Jamaica.
Jill has a rather eclectic professional career path and one that serves her clients well. She has managed and marketed a large children’s camp in Algonquin Park, spent time in Ottawa working for the Federal government in consumer affairs and been active in the sporting world, developing and nurturing synchronized swimming coaches, athletes and volunteer leaders in Saskatchewan and Ontario. She continues to apply that interest in mentoring and supporting the leadership skills of others in the tourism sector through the development of a broad range of toolkits, workshops, best practices missions and speaking engagements. “A Guide to Building Successful Packages’ and ‘How to Sell Through the Travel Trade’, both authored by Jill are still in use and relevant ten years after first published.
Jill started her consulting career at Laventhol & Horwath in 1986 while completing her Masters in Business Administration at the Ivey School of Business, Western University. She was invited to join the Tourism Company as Partner early in 1995. Since then, she has built a reputation for her ability to facilitate tough discussions, identifying and articulating themes that shape strategic direction for organizations, destinations and individual operations while also getting into the day to day details necessary to implement them successfully. In recent years, Jill has turned her focus to experience development, leading such initiatives as the Group of Seven Algoma tourism experiences among others.
Jill is one of a handful of professionals across the country certified as a Canadian Tourism Commission Explorer Quotient Accredited Trainer (EQAT) which provides clients with additional insights to this groundbreaking market segmentation research. Jill served on the national Board of Directors for the R.C.M.P. Heritage Centre in Regina, Saskatchewan from 2007 to 2013 and is past Chair of the Taylor Statten Camping Bursary Fund.