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Strategic Planning for Organizations

The TOURISM COMPANY has had the privilege to work with a range of public, private and non-governmental organizations across the country learning from each about the unique challenges they face and assisting them develop effective approaches and strategies to achieve tourism success. We use our considerable facilitation skills and planning to guide discussions and build consensus based on facts and objective analysis.

The following are some of the tourism organizations that we have led through strategic and business planning processes, some while first forming, others at later stages of the organization’s life:

Ontario
  • HHBRTA Action Plan for the 2015 Pan Am/Parapan Am Games
  • Resorts of Ontario Strategic Plan
  • Attractions Ontario Business Plan
  • Royal Agricultural Winter Fair Strategic Plan
  • Ontario’s Finest Hotels, Inns and Spas
  • Northern Ontario Tourism Marketing Summit
  • Regional Tourism Organization 13A – Facilitation of new organizational model
  • Tourism London: Strategic Planning Session
  • Attractions Council of Tourism Toronto Strategic Planning
  • Parks Canada Rideau Canal Corridor Marketing Partnerships
  • Implementation of a New Burlington Tourism Service Model (working with Cameron Hawkins & Associates)
  • Great Spirit Circle Trail Marketing Strategy & Business Plan, Ontario
  • Northern Ontario Travel Association Program (NOTAP) Development Strategy, Ontario
  • Bi-national Niagara Tourism Alliance
  • Ontario Tourism Marketing Partnership Corporation Business Plan, Ontario
  • Ontario Travel Information Centres – Three Year Business Planning
  • Operational Review for the Northern Ontario Native Tourism Association
Saskatchewan
  • Review of Tourism in Saskatchewan (in partnership with Western Management Consultants)
Manitoba
  • Business and Transition Plan, Travel Manitoba (co-managed with Western Management Consultants)
National/International
  • Heritage Services Strategy for Hudson’s Bay Company
  • Relais & Chateaux North America Strategic Plan
  • Quark Expeditions Customer Survey Research
  • Segmentation Study of Potential Holiday Travellers from Canada to the Pacific-Asia Area – A PATA Cooperative Study (working in association with Canada Market Research)
  • Atlantic Canada Tourism Marketing Study for Atlantic Canada Tourism Marketing Partnership (working in association with Research Strategy Group)
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